Luna was brought in to audit a former agency’s performance on paid search for this Texas-based employment law firm. We found $200+ cost per lead and tons of wasted spend in these campaigns for a law firm that really needed this channel to work better. Since 2019 we have been serving the Jackson Spencer Law team as they now take on more than 80% of their cases from Google Ads and SEO together. We’ve helped them achieve huge cost efficiency improvements, helping them scale this channel and grow their team over the years in a way they hadn’t before. We did this by establishing regular feedback loops with the intake team and leadership team, refining our keyword approach to match new feedback and learnings. We constantly refined the website, from SEO-driven content improvements to mobile experience optimization to a fresh new website experience in 2025 that caused an immediate boost in SEO/GEO conversion rate.