Luna was brought in to audit a former agency’s performance for this employment law firm. What we found was an ads agency partner presiding over wasted spend, unanswered questions, broken analytics, and zero visibility into bottom line contribution of ads. Most disappointing was the former agency's answer to the firm's question of how to grow - "you simply need to spend more" - when in contrast Luna was able to find huge efficiency improvements within their current investment. Since 2019 we have been serving the Jackson Spencer Law team as they now take on more than 80% of their cases from Google Ads and SEO together. We’ve helped them achieve huge cost efficiency improvements, helping them scale their marketing channels and grow their team over the years in a way they hadn’t before. We did this by establishing regular feedback loops with the intake team and leadership team, refining our keyword approach to match new feedback and learnings, constantly testing new messaging and web content, and taking ownership over parts of the marketing-intake relationship that other agencies don't want to touch because "it takes too much time / it's out of scope / that's your problem." We constantly refined the website, questioned and improved our internal processes, rolled SEO-driven content improvements, executed a full mobile experience optimization, and finally a fresh new website experience in 2025 that caused an immediate boost in SEO/GEO conversion rate. In 2023 our work with Jackson Spencer Law won the Legal Marketing award at the DFW American Marketing Association's Marketer of the Year awards, a true testament to the teamwork it takes to grow a firm's digital media contribution.