Before being acquired by Resolve in 2025, Luna worked with Espressive for years (starting in 2022) on their paid search and SEO strategy. Before Luna began, SEO growth was stagnant and paid search was full of opportunities to cut back wasted spend and hone top performers. We were able to really dial in the volume of higher quality leads from paid search through improved copywriting, reduced keyword waste, spam lead reduction, landing page improvements, and improved overall experience alignment from keyword to ad to landing page.