Expand your law firm's market share
Our services
Most agencies run campaigns at your law firm. Luna starts inside your practice.
Our agency enjoys an average client relationship of 2.3 years and an average 5 star client review - largely due to our results and the depth of our engagement.
Growth technician
- Process audits and pipeline repair
- Identify opportunities for automation
- Fixing customer journey dropoff
- Conversion rate optimization
- Improved data clarity
Digital advertising
- Search ads
- Social media ads - Facebook, Instagram, LinkedIn, TikTok
- Google display, YouTube, and shopping ads
- Retargeting tactics
SEO and AI search visibility
- Content creation and optimization
- AI visibility enhancement
- Technical SEO
- Local SEO
- SEO-friendly site migrations
UI, UX, and brand design
- Mobile app design
- Web design and creation
- Website rebrand / refresh
- Branding systems and logo design
Marketing analytics
- Full measurement planning
- CRM analysis and reporting
- Reporting dashboards
- Customer behavior analysis
- Tag implementation and management
- Leveraging 1st party data in paid media
A few success stories
48.4% higher conversion rate from search ads
365% increase in phone calls from SEO
Impressive YoY revenue growth
365% increase in phone calls from SEO
Impressive YoY revenue growth
Full website redesign following a full-team branding study
Executed new-look visual positioning and premium print assets
SEO-friendly site migration
Executed new-look visual positioning and premium print assets
SEO-friendly site migration
4x average monthly leads from Search ads
Successful site migration off of overpriced big-law hosting platform with handicapped CMS
Successful site migration off of overpriced big-law hosting platform with handicapped CMS
6 keys to success in legal marketing
Strengthening intake processes
Your intake team is the ultimate judge of lead quality - seek out their feedback always.
A quality intake specialist is worth their weight in gold: they have the difficult job of qualifying leads and dictating the very first client touchpoints with the firm.
In smaller firms, shift intake responsibility from the partners to intake specialists - it's impossible to scale without delegation.
A quality intake specialist is worth their weight in gold: they have the difficult job of qualifying leads and dictating the very first client touchpoints with the firm.
In smaller firms, shift intake responsibility from the partners to intake specialists - it's impossible to scale without delegation.
Not every marketing channel is necessary
Social media, search ads, SEO, PR, AI search, social media ads - all of these are options, and not all of them are necessary.
Choose channels whose lead generation volume and development horizon match your firm's growth appetite.
Don't choose a channel just because you see other firms marketing there. Ask an experienced digital marketer what channels really match your growth goals, your business framework, and your capacity for new volume.
Choose channels whose lead generation volume and development horizon match your firm's growth appetite.
Don't choose a channel just because you see other firms marketing there. Ask an experienced digital marketer what channels really match your growth goals, your business framework, and your capacity for new volume.
Do a content audit
Content is any visual or written aid that your clients consume across the whole journey. Identify gaps where we're missing content that could solve a real prospect/client pain point.
Don't just create content for content's sake: the rise of AI search has led to many content types being way less valuable for your website than they used to be.
Who in the firm is happy to create or approve the creation of content as needed? Identify your content gaps, and assign resources to fix these gaps.
Don't just create content for content's sake: the rise of AI search has led to many content types being way less valuable for your website than they used to be.
Who in the firm is happy to create or approve the creation of content as needed? Identify your content gaps, and assign resources to fix these gaps.
Identify your qualifying questions
When you increase the volume of prospects considering the firm, you can handle volume faster by honing in on the tightest list of qualifying questions possible. What is the minimum information needed to understand if this case is one we can and should take?
More information is not always better: sometimes key information can save your team valuable time.
Make sure prospects feel heard and cared for: keep qualification tight but not rushed.
More information is not always better: sometimes key information can save your team valuable time.
Make sure prospects feel heard and cared for: keep qualification tight but not rushed.
Cutting waste in legal marketing
Ad platforms are designed to make the platform more money, not your firm, unless you know what you're doing. Maintain healthy skepticism for recommendations that come from within the platforms. Find ways to hone your spend, not broaden it.
Every ad platform has levers that let you narrow or broaden your targeting. Find those levers and bend them in your favor.
Just because the legal industry is full of expensive marketing, doesn't mean yours must be too. Clear analytics, KPIs, and growth planning are the best path to cutting what doesn't move the needle.
Every ad platform has levers that let you narrow or broaden your targeting. Find those levers and bend them in your favor.
Just because the legal industry is full of expensive marketing, doesn't mean yours must be too. Clear analytics, KPIs, and growth planning are the best path to cutting what doesn't move the needle.
Showing up 1st in search isn't what you think
Google and other search platforms will personalize your search results to what they believe is most relevant to you based on your location, past searches, and whether or not you're logged into your profile. This personalization means that what shows up at the top for you is not necessarily what your prospects are seeing, and vice versa.
You don't need to always show up 1st in search results. You need to show up 1st to the right people at the right time, and have such great messaging that you can attract eyeballs from even the 2nd and 3rd positions.
You don't need to always show up 1st in search results. You need to show up 1st to the right people at the right time, and have such great messaging that you can attract eyeballs from even the 2nd and 3rd positions.
Our process
Unlike agencies that merely bolt on, stay in their lane, and protect their own margin, we go deeper: we ask the hard questions, challenge the processes others won’t touch, and optimize the entire funnel — not just the superficial service level.
1. Free discovery call
Book a 15-30 minute call to see if we’re a good fit. We'll start learning your firm's growth goals and unique business framework.
2. Claim your first solution
Low investment but high value, great way to get to know each other and get your hands on real value for your law firm. We may recommend one of the following: a 90 Day Paid Media Roadmap, SEO and AI Visibility Diagnostic, or a Revenue Loss Analysis.
3. Delivery and gameplan
Let’s discuss the findings of the digital marketing solution you chose, and recommend a plan of action moving forward for your business. No commitment, no requirements. Just value for your business and real insights that can drive your business’s revenue growth.
If we end up working together, we will credit the cost of the entry offer back to you in our first month of work together.
Book your firm's free initial consult
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