Raising the altitude of aviation marketing initiatives
Our services
Most agencies don't understand the high operational complexity of airlines and private aviation. Luna gets both.
Our agency enjoys an average client relationship of 2.3 years and an average 5 star client review - largely due to our results and the depth of our engagement.
Growth technician
- Process audits and pipeline repair
- Identify opportunities for automation
- Fixing customer journey dropoff
- Conversion rate optimization
- Improved data clarity
Digital advertising
- Search ads
- Social media ads - Facebook, Instagram, LinkedIn, TikTok
- Google display, YouTube, and shopping ads
- Retargeting tactics
SEO and AI search visibility
- Content creation and optimization
- AI visibility enhancement
- Technical SEO
- Local SEO
- SEO-friendly site migrations
UI, UX, and brand design
- Mobile app design
- Web design and creation
- Website rebrand / refresh
- Branding systems and logo design
Marketing analytics
- Full measurement planning
- CRM analysis and reporting
- Reporting dashboards
- Customer behavior analysis
- Tag implementation and management
- Leveraging 1st party data in paid media
A few success stories
UX/UI design work for PJS's first mobile app
Accomplished core goal of reducing sales team time on proposal building, while streamlining client comms
Avg. 5 star rating in Apple app store
Accomplished core goal of reducing sales team time on proposal building, while streamlining client comms
Avg. 5 star rating in Apple app store
UX/UI design work for Elevate Jet mobile app
Robb Report Best of the Best Winner 2026 - Aviation App
Collaborated to integrate IT, ops, finance, and marketing team needs into instant booking experience
Avg. 5 star rating in Apple app store
Robb Report Best of the Best Winner 2026 - Aviation App
Collaborated to integrate IT, ops, finance, and marketing team needs into instant booking experience
Avg. 5 star rating in Apple app store
.png)
Before Luna, our founder headed up digital marketing at JSX and directly supported these major projects:
Company rebrand, new website design and migration, design and experience for new mobile app, new markets growth and expansion, and significant martech and analytics advances.
Company rebrand, new website design and migration, design and experience for new mobile app, new markets growth and expansion, and significant martech and analytics advances.
Our keys to success in aviation marketing
Understand your unique 80/20
It's often true that 80% of company sales come from 20% or fewer of your customer base. Become obsessed with retention of the 20% base, and learn why they love your brand in the first place.
Use loyalty programming to increase the LTV of your most loyal advocates. Use incentives that actually align with the audience and the brand.
Identify the common characteristics of your "1 and done" group - the ones who abandon and fail to book again. Why is this group a weakness? Can it be improved?
Use loyalty programming to increase the LTV of your most loyal advocates. Use incentives that actually align with the audience and the brand.
Identify the common characteristics of your "1 and done" group - the ones who abandon and fail to book again. Why is this group a weakness? Can it be improved?
Create cross-functional lines of communication
When our founder, Jeff, was at JSX, there was a recurring meeting always on the books between marketing, IT, and customer support. It didn't need a special occasion: it was a constant opportunity to make sure that marketing was not just listening, but actually helping solve broken customer journeys, gaps in our technology, and using insights from customer support to inform customer experience strengths and weaknesses.
We believe in the power of that same approach: open lines of communication and strong alliances that center around customer experience.
We believe in the power of that same approach: open lines of communication and strong alliances that center around customer experience.
Private aviation marketing requires superior targeting
Private aviation prospects won't be found using the typical targeting levers in Meta Ads, LinkedIn Ads, and Google Ads. To hone in on these specific audiences, you'll need a 3rd party data partner to refine the audience targets.
Your competitors are using the levers inside of the ad platforms alone and wondering why 90% of the traffic they drive has no interest in buying. This is where your brand can stand out, by cutting this wasted spend and focusing on the buyers that match your unique ICP closest.
Ask the Luna team how to do this.
Your competitors are using the levers inside of the ad platforms alone and wondering why 90% of the traffic they drive has no interest in buying. This is where your brand can stand out, by cutting this wasted spend and focusing on the buyers that match your unique ICP closest.
Ask the Luna team how to do this.
Use positioning to support brand and price
To achieve premium branding and premium pricing power, you have to leverage premium positioning.
Flyers are willing to pay more if they understand the value, but aviation brands often don't zoom close enough into that value. The last time you saw an aviation brand's ad, there's a 99% chance you saw a picture of an airplane. But is the plane itself what flyers actually value?
The product is not the plane. The product is this: the sum experience of booking, arriving, waiting, boarding, flying, and deplaning. How can these individual phases be improved to support premium positioning?
Flyers are willing to pay more if they understand the value, but aviation brands often don't zoom close enough into that value. The last time you saw an aviation brand's ad, there's a 99% chance you saw a picture of an airplane. But is the plane itself what flyers actually value?
The product is not the plane. The product is this: the sum experience of booking, arriving, waiting, boarding, flying, and deplaning. How can these individual phases be improved to support premium positioning?
Achieve alignment with the finance team
Marketing projects are often some of the largest cost centers in the business. ROI can't be an afterthought, it must be front and center.
Growth marketing is a financial exercise: carefully balancing CAC and maximizing LTV. Understand LTV of specific segments of the customer base.
Ensure that customers who trial the brand once actually stay. Turning one customer into a repeat flyer expands your LTV without having to take on new acquisition costs.
Growth marketing is a financial exercise: carefully balancing CAC and maximizing LTV. Understand LTV of specific segments of the customer base.
Ensure that customers who trial the brand once actually stay. Turning one customer into a repeat flyer expands your LTV without having to take on new acquisition costs.
Strengthen your connection with IT
It is nearly impossible to make a business case for product or web based improvements if you don't understand how the company's tech stack truly works.
Ask questions and learn the systems that underly your business's product and website.
Ironically, the Luna team constantly sees marketers who are afraid to ask these questions, or worry they will be judged, or are afraid of challenging a perceived status quo. The reality is, IT professionals are the most powerful allies you can have in today's business landscape, and if you can't speak their language, you don't know the language that the business itself is built on.
Ask questions and learn the systems that underly your business's product and website.
Ironically, the Luna team constantly sees marketers who are afraid to ask these questions, or worry they will be judged, or are afraid of challenging a perceived status quo. The reality is, IT professionals are the most powerful allies you can have in today's business landscape, and if you can't speak their language, you don't know the language that the business itself is built on.
Our process
Unlike agencies that merely bolt on, stay in their lane, and protect their own margin, we go deeper: we ask the hard questions, challenge the processes others won’t touch, and optimize the entire funnel — not just the superficial service level.
1. Free discovery call
Book a 15-30 minute call to see if we’re a good fit. We'll start learning your brand's growth goals and unique business framework.
2. Claim your first solution
Low investment but high value, great way to get to know each other and get your hands on real value for your team. We may recommend one of the following: a 90 Day Paid Media Roadmap, SEO and AI Visibility Diagnostic, or a Revenue Loss Analysis.
3. Delivery and gameplan
Let’s discuss the findings of the digital marketing solution you chose, and recommend a plan of action moving forward for your business. No commitment, no requirements. Just value for your business and real insights that can drive your business’s revenue growth.
If we end up working together, we will credit the cost of the entry offer back to you in our first month of work together.
Book your brand's free initial consult
%201.png)
