About Luna
Our story
Luna was founded in 2020 during a pandemic when the risk of starting a new business was high. In fact, many businesses were decreasing their marketing investments or battling innumerable business operation challenges, but we saw an opportunity in the market to step into situations where other agencies were failing to do the deep work and deep listening that brands really crave out of a marketing partner.
Fast forward to the time of this writing, our team has grown every year and has supported over 60 brands across dozens of industries. Our clients know that our work actually shows up in their bottom line, we communicate proactively, we listen deeply, we are transparent, and we have a relentless drive to find truth in markets and truth in data.
At Luna, we blend our background in consumer psychology, clean design, data clarity, and effective language to add value to the brands we orbit. And just like the moon - we stay close, we brighten up dark areas, and we cause rising tides that lift all ships within your brand.
Why choose us?
Focus on measurability
We’ve noticed when a client talks about their previous agency, that one of the things that comes up a lot is that the previous agency didn’t go the extra mile on tracking and measurability. Whether they simply provided dashboards that were out of line with the metrics the clients are seeing every day in their CRM, or they treat “marketing analytics” as a separate upcharge and not a core offering, there is typically a measurement disconnect with other agencies that never becomes a problem when working with Luna.
We get involved in the creative process
Anybody with an AI tool can write messaging for your brand, dump the outputs into your email inbox, and walk away saying “job done.” What’s harder, we’ve noticed, is helping our clients find compromises between how they prefer to represent their brand and how the ad platforms and search engines require them to frame their messaging for best performance.
This requires a balancing act, patience, nuance, and real teamwork. Frankly, most agencies are afraid to get into it even though the highest leverage work is right here in the messaging and the way your brand portrays its value.
We do our own quality checks
Your last agency waited until you were angry about performance to do a deep dive into the analytics, right? That’s not exactly how we roll.
We believe in continuous improvement and learning, and overcommunicating what we learn so that you have full visibility into our process and our work. We don’t count leads and traffic as a victory - qualified leads, alignment with sales, and real revenue, these are the metrics we’re really looking at.
Our Team
Jeff LeBlanc
Founder & Growth Marketing Strategist
Jeff is a former member of the board of directors of the DFW American Marketing Association, an award-winning digital marketer, a Google partner, holds various marketing certifications, and is a data-driven marketer at his core. He’s served at all levels of marketing within an organization from manager to director to executive vice president, and understands high-pressure growth situations for brands of all sizes. In every brand Jeff worked in before founding Luna, he specialized in cross-departmental alignment especially with finance, sales, and IT, to ensure marketing is a proactive leader across the organization and sets up marketing programs for success.
Abbey Monnin
Creative Strategist & Project Manager
Abbey is the Creative Strategist for Luna and helps founders, CEOs, and ambitious brands crystallize their positioning, sharpen their messaging, and develop content strategies that scale. Equal parts strategist and copywriter, she's worked with everyone from technical SaaS startups to pet care brands to healthcare clients, and she has a knack for jumping into any industry, getting up to speed fast, and producing copy that feels intentional and on-brand. She brings a rare combination of creative instinct and operational thinking, helping clients nail their positioning and messaging so every touchpoint feels cohesive, compelling, and built to convert. Behind the scenes at Luna, she also owns the project management system that keeps the whole operation running smoothly.
Amber Brown
Digital Marketing Manager
Amber is the Digital Marketing Manager at Luna, where she leads social media strategy, execution, and performance reporting for a diverse client portfolio. With a background in both marketing and sales, she brings a well-rounded perspective to every campaign-understanding not just how to attract attention, but how to convert it into real business results. Before joining Luna, Amber worked with Bleu, managing social media and supporting marketing and sales initiatives to elevate the brand’s online presence and customer engagement.At Luna, she plays a key role in managing client accounts, analyzing performance data, and translating insights into clear, actionable strategies. Known for her adaptability and hands-on approach, Amber thrives in fast-paced environments and enjoys wearing multiple hats to ensure every detail—from content to reporting—is aligned and driving growth.
Paul Munley
Product Designer
Paul is a Product Designer who loves finding new ways to create beautiful, intuitive interfaces for clients. Paul's experience spans Figma, Webflow, Wix, Wordpress, Hubspot, Unbounce, Showit, mobile app design, and beyond. As the founder of Blue Clover Design, he's worked with clients in real estate, sports, SaaS platforms, and white label relationships with digital marketing agencies. Paul is instrumental in the Elevate Jet mobile app project here at Luna, helping bring to life a highly operationally complex app in the private aviation space.
Farhan Irfan
Media Buyer
Farhan is a results-driven Media Buyer specializing in paid acquisition across platforms like Google Ads, Meta, and LinkedIn. He focuses on building data-backed campaigns that not only drive traffic but generate high-quality leads and revenue at scale. From lowering cost per acquisition to optimizing full-funnel performance, Farhan brings a hands-on, analytical approach to every campaign he manages, ensuring consistent growth and measurable results.
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