90 Day Paid Media Roadmap

So you’re ready to invest in digital advertising to accelerate your brand’s growth, but you’re not sure where to begin. You have questions, and you’re not ready to commit to an agency to execute a plan for you. It’s a big investment, and you want to make sure you get it right.

Luna Digital offers a low-cost Paid Media Roadmap that suggests exactly what your brand needs to do in the next 90 days to maximize its digital advertising gameplan. We’ve found that this process is way more accurate when we are thoughtful and purposeful, rather than recommending templated approaches and tactics that don’t match your business’s deeper framework.

What you get

Interviews for goal-setting

We want to hear from your team what your goals are, how your current tech stack works, and understand your customer journeys to give you the best possible gameplan.

Recommended timelines

Executing digital media campaigns is not enough. Your audiences and messaging need to work in the right timing and sequence to get maximum impact. We’ll recommend the plan for your first 90 days for you.

Channel / audience / message matches

We’ll give you a high level idea of how to align your messaging and audience targeting to specific channels in your roadmap.

Full funnel content recommendations

Even the best designed media plan falls short if the content of our messaging doesn’t resonate with the audience. We’ll provide initial messaging ideas to guide your team to create content that will drive performance, not just engagement.

Search signals

We believe Search often tells us the most about a market, because the words people use to search are a clear indicator of buyer intent and journeys. Our keyword research will focus your media strategy not on what we think people want, but what they are saying they want.

No long term commitment

Once you have your roadmap, you don’t have to work with Luna to implement it. But if you do, we’ll credit your $1,500 investment into our first month of work together

How it works

1

Discovery

We’ll get to know your team’s goals, workflows, and sales journey first. We may require a few interviews to make sure we get the whole picture, and involve the right perspectives.

2

Research

Then we’ll conduct a full analysis of the marketplace, understand paid media frameworks that best match your team’s framework, and build the roadmap that puts this framework into real terms.

3

Delivery & review

Our team will present the roadmap and give you a chance to go over findings, question the plan, and ensure the best ideas are on the table.

4

Next steps

If you want our team’s help implementing this plan, we’ll apply your $1,500 investment toward your first month’s retainer.