Revenue loss analysis

Some of the most exciting gains we have seen our clients make in growing their bottom line is not necessarily in the campaigns they run, but actually in the process improvements they make within their team to optimize marketing, sales, and commercial workflows and reduce areas of drop off or quality loss.

We’ve seen companies hold their marketing investment constant month over month, but actually grow sales in the following months because they identified high leverage areas in their processes, communications, and workflows and improved those first. The problem is, many times businesses need the help of an objective outsider to see the breaks in the pipeline or the ways that your business is signalling to you that it needs a process change.

That’s where we come in. Our Revenue Loss Analysis helps your organization identify high leverage points to improve, efficiencies to unlock, and quality and messaging improvements that actually show their face in your sales numbers.

What you get

Interviews with your team

To understand possible ways to improve processes, we’ll want to interview members across 2-3 different departments in your organization. These are quick Zoom meetings that can tell us a lot about where your levers are to maximize your marketing efforts.

Marketing technology evaluation

We’ll want to understand the whole technology stack and workflows that underpin the marketing/sales/ops relationship. This helps us find leaks in data or performance that could represent high leverage opportunities for your organization.

Analysis of current campaigns and channels

Sometimes you need an objective outsider to assess your marketing efforts and help identify ways to improve efficiency or maximize quality - we’ll isolate specific campaigns and channels that could be helping you more.

A map of your customer journey

We know what you’re thinking: you already know the customer journey. But we constantly discover that pressure-testing reveals breaks in this journey, and we help prescribe the solutions that can actually recover lost revenue opportunities.

Content recommendations

In situations where messaging or communications are an area of need, we’ll recommend how to fix this content need and help you design a testing framework to ensure it makes a real impact.

No long term commitment

Once you have your revenue loss analysis report, you don’t have to work with Luna to implement it into your marketing. But if you do, we’ll credit your $1,500 investment into our first month of work together.

How it works

1

Discovery

We’ll get to know your team’s goals, workflows, and sales journey first. We may require a few interviews to make sure we get the whole picture, and involve the right perspectives.

2

Research

Then we’ll dive deep into your workflows and processes to find gaps where you’re seeing the most drop off or losing the most efficiency or quality.

3

Delivery & review

Our team will present the analysis and give you a chance to go over findings, question the work, and ensure the best recommendations are on the table.

4

Next steps

If you want our team’s help implementing this plan into your marketing or taking on these challenges, we’ll apply your $1,500 investment toward your first month’s retainer.

Common ways businesses lose out on potential revenue, which marketing can support

Our Revenue Loss Analysis answers these questions and more, and gives you a tangible gameplan for solving the highest leverage issues within the organization.

Get Started

Is your website betraying you?

Sometimes the pages we send traffic to don’t convert people into the next step of your journey effectively enough. Slow load times, unclear calls to action, or out-of-order messaging sequencing are common culprits that mean that the traffic your brand just worked so hard to earn doesn’t think your site resonates.

Sales and marketing out of sync

The relationship between marketing and sales departments requires constant nurture. The best companies have sales and marketing co-owning sales conversion rates, not merely owning separate KPIs that get optimized separately. Nurturing this relationship ensures both sides get what they need to create even more value for customers and the business.

How do I measure success?

Measurement planning is where most teams get it wrong. Many digital marketers fail to go deep enough into the data to understand the real truth of what is and is not performing, and other marketers settle for top level metrics that don’t tell nearly the whole story. Transparency should be at the core of your paid media roadmap: clear reporting and tracking, and an easy-to-see story of growth.