Given the shifting tides of the search landscape in 2025 and changes on their team, Breeze was in need of a deep dive on their SEO and AI visibility to set up organic channels for success in the coming year. We were able to not only complete the audit on time but also deliver a prioritized gameplan that focused on short, medium, and long term improvements for the site. Of course delivering an audit is one thing, but being willing to walk with the team on crafting a real implementation plan is where this work really shined. We were able to meet with marketing and product teams to help concretize a gameplan on the technical improvements needed to make this plan happen. Finally, to help connect this work to the bottom line, we provided custom projection models for how SEO/GEO growth would translate to the bottom line based on Breeze’s own performance data.